If you can keep an open mind, and if you would like to outperform your competition, increase your sales and profits, and get a much better payback from your advertising, then reading the rest of this lengthy report may prove to be the most profitable 15 minutes of your entire week, month, or year.

(So grab a cup of coffee or a Coke, tell everyone to leave you alone, take the phone off the hook, lock the door, and do whatever else you have to do to give me your full undivided attention…I promise it will be well worth the time you spend.)

Dear Fellow Mortgage Professional,

If you’re working too hard to make top profits in the mortgage industry…your margins are being compromised, there’s new, big, tough competition, and getting customers in the door is costlier than ever. What if there is a way to not only survive, but also turn today’s trends into opportunities?  I want to talk with you about a new and different advertising and marketing paradigm for your business.

My name is Reed Hoisington, and you may know me or know of my products and services for the mortgage professional. Even if you have never heard of me, my story might sound familiar to you

I entered the direct sales business at a very young age, and in my earliest years, sold a variety of products door-to-door.  In 1984, I began selling re-fi door-to-door (because I am a chronic stutter, it was virtually impossible for me to sell on the phone) and quickly developed a highly effective process for doing so.  Although it was manual labor intensive, fraught with rejection and required long hours, I frequently made thousands of dollars a day in commissions.  On one Saturday alone, I generated $29,280 in fees!  I built my first company on the back of my own efforts and taught others to sell via the same face-to-face method as well as on the phone.  From start up, I built a company generating over $800,000 in monthly fee revenue in 24 months.

From this beginning, I built 3 different companies from the ground up, including a large business employing over 300 brokers, 70 telemarketers, and doing business in 23 states.  I also co-founded one of the biggest famous-name, mortgage companies that had a massive TV presence and a celebrity spokesperson.  As a consultant to the industry, I have worked with a number of such large corporations.  At one time, I also developed a lead generation service which created over 700 loan applications a day.  Over my 20 years’ experience, I have done virtually everything these is to do in the mortgage business, from face-to-face selling to developing a large telemarketing operation to mailing a hundred thousand solicitations a month to managing large mortgage sales forces.

In fact, in each of the last few years, while other mortgage professionals hose and nationwide have been fighting just to stay even, mortgage professionals who employed my marketing techniques have made quantum leaps.  The word has gotten around.  More and more, other mortgage professionals, long-time friends, and new acquaintances have been seeking me out and asking me to share my “secrets.”  Frankly, I don’t know if I have any true “secrets,” but I do use some outside-the-box, unusual, and highly profitable strategies that few other mortgage professionals employ.

When my ads run in magazines, the whole “look” of the publication subsequently changes… as other advertisers pump up the size and tone of their own ads to keep pace with my hard-hitting style of raking in profits.  My special reports have long been used all over the world as “study guides” for great copywriting.  My rare recorded interviews and mortgage seminars are eagerly studied by insiders.

What’s more, one of the leading direct marketing consultants in the country got so excited about the “different” things I was doing, he twice featured my advertising in his national newsletter, then urged me to put together everything I do as a “System” that others in the mortgage industry could use. So, with his encouragement, I have assembled, figured out, tested, and proven, different, unusual strategies for easily, efficiently, and affordably obtaining and keeping more good customers than you can handle!  These are strategies virtually unknown to the mortgage industry, so that possessing them gives you a truly unfair advantage over your competitors and lets you make more money than ever before. 

I know my story sounds hard to believe, and it may be even harder to believe that YOU can duplicate what I do. I know you’re skeptical because I am often considered to be the “Ultimate Skeptic.” But if you’re wiling to give me a chance, I may be the person to make an enormous difference in your success and in your life.

That’s right - this letter. I know that time is money. So, if you read this entire letter and honestly feel that I’m “all wet” and that I’ve completely wasted your time, you can jot me a note to that effect and I’ll pay you $25.00 for your time. (Have you ever known anybody willing to guarantee the value and importance of a report before?)

Of course, I know that this is “gutsy” and could eventually wind up costing me a sizeable amount of money. But with over 2,794 mortgage professionals successfully using the System that I am about to reveal to you, quite frankly, I’m prepared to back up all of my guarantees.

• Are you really making the money you’re worth in your mortgage business?

• Would you like to put an end to the frustration of never having enough customers – and using all of the traditional techniques that have just contributed to your frustrations instead of curing them?

• Do you want to recapture the dream of having a super successful mortgage business – working with motivated-to-buy customers, enjoying more freedom, controlling your destiny, and possessing a promising future?

• How much longer do you want to procrastinate, put off your success - thinking one day things will get better… one day you’ll have the volume and customers you  want… one day you’ll feel financially secure and in control of your life?

Well, if you checked off one or more (maybe all) of these reasons, this special report is for you. If you know in your heart that you really deserve to make a lot more money and would like to know the  “secret answers,” it starts with this realization - BEING GOOD AT WHAT YOU DO IS NOT GOOD ENOUGH!

I cannot be gentle about this, even though I know you won’t like hearing it. This is the fundamental truth that can liberate you from laboring mightily for your dollars, settling for an “average” income. It can empower you to truly TRANSFORM your mortgage company into a very different, super-high-income business that’ll make your peers and competitors absolutely green with envy.  Here it is:

In today’s lending market, it’s not how much you know about running your business, nor is it the loan product choices you make that determines your income – it is how effective you are at marketing yourself and your company that determines the balance in your bank account.  You may feel that’s not fair or not the way it should be. You can fight it (and maybe go broke).  Or you can embrace this as an opportunity, and take the necessary steps to become as good at marketing your mortgage business as you are at running it.

The unhappy fact is that you can provide the very best selection, best quality, best value, and bend over backwards satisfying your customers, and still starve to death – if you cannot affordably and efficiently attract a steady stream of good new customers, as well as keep your present ones. You need SYSTEMS to protect your customers from “poachers.”  You need SYSTEMS to affordably keep new customers coming in.

Keep in mind, NONE OF THIS IS THEORY OR JUST “IDEAS.”  I have proven, beyond any doubt, that my strategies can substantially increase any mortgage companies sales and profit.

So, let me tell you a little bit about the exact “tools” and strategies that have made all this possible.

Just for example, how would you like to have a series of simple letters that, when sent to the right customers, always cause a fast flood of closed loans?  Or, another letter that any new mortgage employee can use that guarantees a fast start?  Or, a completely new strategy that costs about 10 cents per person that brings in new customers profitably, without fail?  Or, how about proven ways to increase the pulling power of ANY ad? With these Strategies, there's NO costly advertising, NO cold calls (ugh!), NO competition. This is just a tiny peek at the profitable strategies I’ve put together. In total, I’ve built a “SUPER SYSTEM” for turning any business into a high income, high profit marketing juggernaut.

This System uses an entirely different, even radical approach to attracting plenty of good customers. It works as certainly as turning on the porch light after dark attracts moths and mosquitoes.  And this System doesn’t just deliver new customers willy-nilly. It enables you to target and attract precisely the customers you want, at the pace you desire - fast flood or steady stream.

I doubt you can find anybody else offering any kind of mortgage business building assistance in the entire mortgage industry willing to provide a guarantee even half this strong.

My Marketing System has made me totally financially free beyond my wildest imagination. And I want it to do the same for you. But you need to make a small commitment to learn the System, and be willing to use what I give you.  If you do just that, nothing more - nothing less - you’ll be elated with the results. In fact, like me, you’ll find yourself using the System as a great marketing tool for years to come.

1. How to implement “auto pilot marketing” – you can create certain repeatable “Systems” that are used over and over again, and reliably bring in business without re-inventing the wheel month after month.

2. STOP wasting money on ads that don’t work or can’t be held accountable.   STOP being the “prey” of advertising reps and agencies.  Follow proven, powerful advertising models.

3. Use direct mail effectively.  I promise to show you exact examples and procedures to use direct mail more successfully than you now believe possible, regardless of your past experiences.

4. “Lock In” your customers so that they are “immunized” against other mortgage companies advertising, and would never even dream of buying anywhere else.

5. Get up to 25% of all your new business FREE, from referrals! (You CAN manage and stimulate referrals.)

6. Increase your fee size/% per customer.  By putting each customer in an “iron cage” impervious to competition, capturing all their business, getting them seeking your services more often, and meeting their needs more precisely, you WILL multiply the value of each customer.

7. Get better customers seeking you out.

8. How to remove yourself from the daily grind of working “in” your business instead of “on” your business - and start being more productive by growing your business and your profits!

9. Discover my most “unusual” advertising strategies, like “Advertorials” and “Adimonials” (a form of newspaper advertising that I invented)…and even how to get truly FREE advertising.

10. How to use postcards as a “DIRT CHEAP” way to keep your clients coming back again and again.

11. How to uncover “hidden profits” in your current customers. (This is gold just waiting to be mined in your file drawers.)

12. How to get help from third party sources...FREE

13. How to choose your lenders

14. How to take on “big advertisers” and win.

15. How to make your employees at least 100% more productive, with their eager cooperation. (Stop trying to push a bean uphill with your nose! Get your employees really in sync with your goals, and turn them into customer-getters and sales-promoters, not just order-takers.)

16. How to use the latest technology to put your marketing on autopilot. My current members are realizing an average of a 30% increase in their promotions by using this “new form” of marketing as an addition to their old forms of advertising like radio, TV, newspaper, and direct mail. When you see this, you’ll wonder, “Where has this been during all my mortgage professional life?”

17. Recruiting...hiring...and firing.

18. Training...managing...and motivating a team.

19. Compensation issues.

20. And the “icing on the cake” - how to dramatically increase the value of your entire business.

And that’s only a tiny part of this System.  Yet using even just a few parts alone could skyrocket YOUR income and profits.

By the way, it doesn’t matter whether you have a formidable opponent right across the street or a big bucks advertiser in your town. Or, if all around you, your “friendly competitors” are piling debt up to their eyeballs just to keep going – or dropping like flies.  None of that matters.

My System will reveal “hidden gold mines” right this in your city or town, even in your own business.  My System will show you how to revitalize profits and attract really great new customers.  It will help you reduce stress and increase profits IMMEDIATELY, and it will save you a mountain of time in creating, planning, scheduling, and executing ad campaigns that pay.

I imagine you have questions.  Let me answer the most common ones.  If one doesn’t interest you, you can just skip ahead to the next.

The cost of implementation of the different strategies in my System varies, from next to nothing, up to sophisticated direct mail campaigns, radio, TV, and huge events.  But there’s the key - you can prove the efficacy of my methods cautiously and conservatively.  And overall, my strategies are ALL affordable in that they directly pay for themselves and are precisely measurable and accountable.  I do not use “image” or “brand” advertising that can’t be accurately measured. The cost of the ad is not that critical, it’s the return on investment that counts!

Look, if you don’t have a large bank balance, that’s perfectly fine. (Most people don’t.) What’s important is spending what money you do have in the most effective way so you can receive an immediate return on your investment.  You can take the profits and funnel them right back into your “marketing system” so you can keep adding new customers!

Once you get your “Marketing System” working, YOUR MORTGAGE BUSINESS TURNS INTO AN AUTOMATIC CASH FLOW MACHINE!

You can see results from some Strategies in days or within weeks. Keep in mind that this is an integrated System, not just advertising.  We address promotions, loan officer productivity, past customer reactivation, and many other subjects in addition to creating new customers.  You’ll be able to prove the value of my System to yourself very quickly.

My System includes Strategies that work in big cities, small towns, and rural areas.  They work just as well in New York City as in Birmingham, Alabama, whether the economy is good or bad, rates are up or down, for big shops and chains or “mom-n-pop” operators. Your loan products mix doesn’t matter. Neither does your current customer demographic.  

At first I was reluctant to share Strategies responsible for taking my own mortgage company from the start and growing it so quickly. And after spending over a year developing everything into a System, I wasn’t about to give the secrets away to “competitors.”

But then I realized that I wouldn’t be creating “competitors” so much, because the System can be applied “as uniquely as your own fingerprint.”  I also realized that there is so much missing from mortgage business training. And, seminars seem to be just emotional “hype” sessions. Mortgage Professionals need workable solutions to their problems.  So, I decided to make my System available - but to only a select group, smart enough to realize a great opportunity when they see it, and motivated to act.

There’s one other reason why I decided to share the System. The Mortgage Industry is in for more BIG CHANGES very, very soon.  Take a look into your future. What are you going to do when your pipeline dries up?

• Nothing's worse than doing all the work of attracting and educating a good prospect, then having their old mortgage holder "awake" from its lazy slumber and steals the deal right out of your hands, or a competitor with a bait-n-switch ad "steal" them away from you. That's one of the reasons I've built "Client Control" into my System. It just doesn't make sense to stir up massive numbers of leads if you can't control them.  You spend ad dollars and work hard to make money for everybody else!  That's no good.

  For example, the way the client is attracted and sold in the first place determines how vulnerable they are to others' advertising or late-in-the-game interference.  You can pre-empt competition.  You can put your client in an "iron cage" where nobody else can get to them.  I'll show you how.

  For example, I'll give you a "retention letter", one you can send while the loan is being processed, that cuts the old mortgage company off at the knees.

  Then, I'll reveal why most mortgage professionals get so pitifully few referrals.  How you can virtually guarantee at least one good referral per closed deal.  (This alone could double your income, without a dime spent on additional advertising.)

Think of this as three “values” in one.  First, all of the information is the equivalent of at least a day of consulting or a multi-day seminar that might cost you thousands of dollars - but it’s even more useable this way.  Second, my methods will actually SAVE YOU MONEY by slashing all the fat, waste, and frustration from your advertising and by increasing each customer’s value to you.  Third, if you went to an ad agency or even freelance writers and graphics people to create everything I’ll hand you to use, you’d easily spend $20,000.00 to $100,000.00.

Everything you need is in my MAGNETIC MORTGAGE MARKETING SYSTEM.

My Basic System Package:

• Reed's Freedom Marketing System Manual
• Reed's Iron-Cage Client Control System Manual
• Reed's Tough-Minded Growth Management System Manual
• Copyright-Licensed Advertising & Marketing Tool Kit
• Coaching Audio Cassettes
• Bonus Support Service Package*
  (with immediate response*)

OR,

My Premium System Package: Includes Everything In The Basic Package, plus:

• Operations Tool Kit
• Telemarketing Follow-Up Kit
• Ultimate Resource Handbook
• Yellow Pages Guide  

OR,

My Platinum System Package (for mortgage company owners): Includes Everything In The Basic Package and the Premium Package, plus:

• 6 Mortgage Company Owner Coaching Audio Tapes
• 1 Increase Your Fee Size % Tape
• 1-On-1 With Reed "Phone Consultation"
• 3 PRIORITY Ad Critique Certificates
• Employee Handbook
   

Let's quickly look at each part of the System Packages:

Each of the Manuals is like a seminar-in-print, each made up of 50 to 70 specific how-to Strategies, each presented in a brief, direct, quickly understood way.

My FREEDOM MARKETING MANUAL tells you how to get the leads and clients you want with highly efficient, measurable, "different" advertising and direct-mail, without cold calling AND how to "screen", qualify and move them along through the process with "auto-pilot" methods and tools, so you make more money with less work.

My IRON-CAGE CLIENT CONTROL MANUAL tells you how to use "power positioning" to secure the absolute trust and loyalty of you’re prospects and clients, how to protect your deals, and how to get referrals from every client.

My TOUGH-MINDED GROWTH MANAGEMENT MANUAL deals with the most important keys to hiring, training, managing and motivating a team, safeguarding your interests, positioning your business uniquely, maximizing profits and more.

If you paid a franchise fee to get these manuals, you might invest $15,000.00 or more.  If you hired a consultant to provide all this to you, at least that much.  If you could find and attend a one-day seminar on each of these topics, you'd pay at least $395 to $995 or more per seminar.  So, what value should we assign to my Manuals?  I cannot imagine anybody getting to anything less than $199 each.

Next, my COPYRIGHT-LICENSED TOOL KIT here, I give you my very best, proven ads, postcards, coupons, sales letters, retention letters, referral promotions.....those that have worked for me consistently, over the years.....and my newest, "hottest" ones that I am using successfully right this minute.  You get over 50 of these unique tools.  If you hired somebody who really knows what they're doing, like me, to create all this from scratch for you, you'd have to pay somewhere between $25,000.00 to, more likely, $75,000.00 to $100,000.00.  However, I'm handing you all of these tools, which you can "tweak" to suit you and use as you wish.  Pick, choose, grab and go.  And for a tiny fraction of what it would cost to get one, let alone fifty.  Just $500.00.  And that includes a 12-month unlimited use license.  (Annual renewal fee of $250.00 required.)

Next, COACHING AUDIO CASSETTES I've assembled six audiotapes where   you are talked through all my materials and methods.  These are NOT fancy, "produced" tapes with music and radio voices.  Just real people talking to you just as I would in one-on-one coaching.  This way, you'll get a real sense of what I'm teaching you, the experience that went into this.  You can get a thorough understanding easily, by listening while you drive to the office.  These days, when I (very rarely) do private consulting, the fees start at $800.00 an hour. So these Audio Tapes represent about $4,800.00 in coaching value.  But because it's on tape, not in person, I figure it ought to be discounted by, say, 2/3rds.  So call it $600.00.

In fact, these tapes are such a powerful tool, I’ve had clients literally burn them up because they’ve listened to them so often. It is so important that you have these tapes available at all times as a reference, I’m giving you a LIFETIME WARRANTY on them. If anything goes wrong with the tapes - you wear them out, your dog slobbers all over them, you leave them on the dashboard of your car and they melt, your cassette player gets hungry and eats them, the tape breaks, whatever - send them back and get a brand new set FREE.

.....but you do NOT need to invest $3,697.00.  You are getting this information very early in the game.  By that I mean, I have only recently decided to package and publish my "trade secretes".  I've only just started offering this System Package.  So, yes, I fully intend to require the full $3,697.00 fee in the near future.  But for now, I will discount the fee by a full $3,000.00.  (All I ask in trade is that, when you get exciting, profitable results, you will give me your success story and allow me to use it in my advertising.)  So, right now, you save $3,000.00.  And remember, you take no risk. 

In addition, I've prepared (6.) a BONUS SERVICE SUPPORT PACKAGE to encourage your immediate response*.* (To get the Bonus Support Package, you must respond within 5 business days.)

Included, there are two MARKETING TOOL CRITIQUE & REVIEW CERTIFICATES that let you submit your ads, letters, etc. to me, for my comments and suggestions.  And one TELEPHONE CONSULTATION CERTIFICATE, entitling you to 15 minutes of phone consultation on designated call-in days or participation in a group teleconference.  Details are sent with your package.  This is more than $300.00 in personal support, free - with your immediate action*.

As an option, you can acquire my Premium System Package, which includes everything in the Basic, plus the Bonus Package*, plus:

• My Operations Tool Kit
• My Telemarketing Follow-Up Kit
• My Ultimate Resource Handbook
• My Yellow Pages Guide 

In my OPERATIONS TOOL KIT, you get a sales training manual, sample employee manual, over 50 internal forms and checklists, follow-up prospect and client letters, and more.  You are certain to find a "gem", bottom line.

In my TELEMARKETING FOLLOW-UP KIT, you get actual scripts for follow-up on leads, answers to frequent consumer questions and objections, and strategies I've invented for keeping the sales process on track from first conversation to the closed deal.

My ULTIMATE RESOURCE HANDBOOK is worth the entire investment, if this was all you got for your money!!!!!  Industry insiders have asked me for this, for years!  This is what prompted one company to offer to buy me out, and keep my Systems out of your hands.  You get: the scoop on non-compete agreements, how to get free press, over 100 Sales Secrets for your "Trip To The Top," and how to make money from every lead you generate...even those that don't close!

My Yellow Pages Guide: In this manual I'll show you how to put together a yellow pages ad that really pays off.  I'll tell you the "myths and lies" you hear from the phone book reps-what to believe-what to ignore. As you know, Yellow Pages advertising is a monthly expense.  A big monthly expense.  But it is also a big opportunity if you know my secrets.

However you “think” this Manual would be helpful to you in growing your Mortgage Business, You probably haven’t thought about the half of it!

Here’s just a sampling of what’s in this DOUBLE Your Response Yellow Pages Manual:

• The three things that every Yellow Pages ad must accomplish

• How you can make sure your Yellow Pages ad attracts attention (especially if it is small in size)

• The ideal ad design

• The “myth” about white space

• The Yellow Page conspiracy about PLACEMENT and how to use it to your competitive advantage

• How you can grab attention withOUT paying for expensive color

• How to tell your prospects why they should choose “YOU” instead of your competitors

• Plus, actual ad examples like you have never seen before!! 

The entire Premium System Package has a value of over $5,105.00, and I intend to require that investment in the future.  Right now, you save $4,108.00; your investment is only $997 for the PREMIUM.  (Remember, guaranteed, no risk.) 

As an option, you can acquire my..... Platinum System Package for Mortgage Company Owners which includes everything in the Basic and Premium, plus the Bonus Package*, plus:

• 6 Mortgage Company Owner Coaching Audio Tapes
• 1 Increase Your Fee Size % audio Tape
• 1-On-1 With Reed "Phone Consultation"
• 3 PRIORITY Ad Critique Certificates
• My Employee Handbook
• Many Employee Specific Memos, Letters and Reports

If you paid a consultant to develop a System Manual like this for you, you’d have to invest thousands of dollars. Very conservatively, if each Strategy is worth only a measly $25.00, it’s an $850.00 value.

Learn how get your pieces opened, read, and responded to!!! I will teach you the secrets to increase your response on every one of your direct mail pieces.  What would that be worth to you? Would you pay a paltry $350.00 for this knowledge?  If you are smart you would. But I’m going to show you how to get it for much less.  

I’ll even throw in a FREE GIFT: BONUS SERVICE SUPPORT PACKAGE only if I receive your Response by or before the date stamped in red ink on the enclosed Response Form.  To get my personal assistance, you must beat that date. Second, with either the Basic, Premium or Platinum, you'll get a FREE 60 DAY MEMBERSHIP TO MY INNER-CIRCLE, your choice, Silver level or Gold level, you decide the amount of information and help and support you need.   The Inner-Circle is my program to guarantee you that I will be there for you all the time.  Providing the support you need…and deserve.  As part of my Inner-Circle you will receive my special newsletter, “Reed’s High-Profit Report”, which features "hot" new strategies, instructive ad or letter critiques, Q&A, interviews with successful brokers and more. Third, respond IMMEDIATELY, and I'm going to send you a book by my colleague Dan Kennedy that I believe you MUST Read. His book "The Ultimate Sales Letter" will give you the 28-step formula he (and now I) uses to create unbelievably productive direct mail. This book is a $30 FREE GIFT that I'm sure will be worth a whole lot more than that to you!

Plus, to keep you updated with new marketing strategies as we discover or develop them, I’ll continue to send you my newsletter and tapes at the member discounted price of just $42.99 for Gold or just the newsletter for $19.97 an issue (sold to non-members @ $35.00 per issue).  Over 84% of current system members continue their subscription.

Here's How To Get Your MAGNETIC MORTGAGE MARKETING SYSTEMS KIT At The Very Special Discount (This IS a limited offer. Act now!)

I have allocated only a certain, limited number of SYSTEMS at this deeply discounted price. As a result, I can only extend this invitation to the first 129 people who act right away…I need your response immediately! (After the 129th order - I reserve the right to not accept any more orders at this price.)